We know how important strong media relations are to any product campaign – and that includes every detail, from photography to speakerships to social Tweets and Likes. Likewise, press releases are a tried and tested way to inform the wider media and the industry about company news and products. Whilst they can still be important, increasingly social media and services like RealWire.com are creating alternate ways to reach the media- so it’s important to have a multi-channel approach to announcements.
- We start by building digital press kits and media assets, including multimedia
- We know how to build fans and advocate base and integrate into social media campaigns
- We can target specialist interest verticals as well as the national and business press and analysts
- We know how important tradeshows and conferences can be – and we’ve worked with clients all around the world organising their events
- If needed, we can build a strategic European program via dimoso’s international partner network
- We distribute releases in 3 main ways; directly via email to key media contacts and blogs, to the same via social media (particularly Twitter), and via online newswires such as RealWire, BusinessWire, PRnewswire, Marketwire, PRmac, Bloomberg and Dow Jones – whatever works best for your business
- We can also supplement your announcement with graphics, video and audio to make it more compelling