Case study: EyeFitU
|
The brief
EyeFitU is an app and an online platform that allows fashion shoppers to shop the World of fashion uniquely only in their size. For consumers it takes the hassle and disappointment out of ordering clothes online and then getting the wrong size and having to make a return. For the retailers it is a real game changer as it helps drastically reduce the rate of product returns. Dimoso’s brief was to build awareness amongst consumers, retail and also build a profile with technology influencers and investors. |
What we did
Getting apps any coverage on their own is near impossible. Dimoso focuses on a problem/ solution approach making journalists aware of the bottom line impact of that problem on a business or an industry is and how technology is helping solve the problem. With EyeFitU our research showed how much returns were costing retailers and also how this was affecting customer engagement and loyalty online. We identified retailers who could talk about the problem and other companies in the space who were working on addressing the same problem in a slightly different way.
Getting apps any coverage on their own is near impossible. Dimoso focuses on a problem/ solution approach making journalists aware of the bottom line impact of that problem on a business or an industry is and how technology is helping solve the problem. With EyeFitU our research showed how much returns were costing retailers and also how this was affecting customer engagement and loyalty online. We identified retailers who could talk about the problem and other companies in the space who were working on addressing the same problem in a slightly different way.
The results
We supported EyeFitU in the pre-launch and launch phases, providing top tier press opportunities. The team also focused on thought leadership securing profile opportunities for EyeFitU's CEO Isabelle Ohnemus. This rounded approach resulted in our placing articles in the Financial Times, FT.com, The Telegraph, BBC Business, The Sun, Metro, PerformanceIN, Business Advice, Netimperative and ClickZ. Dimoso executed also a social media campaign involving bloggers and influencers in the fashion industry.
We supported EyeFitU in the pre-launch and launch phases, providing top tier press opportunities. The team also focused on thought leadership securing profile opportunities for EyeFitU's CEO Isabelle Ohnemus. This rounded approach resulted in our placing articles in the Financial Times, FT.com, The Telegraph, BBC Business, The Sun, Metro, PerformanceIN, Business Advice, Netimperative and ClickZ. Dimoso executed also a social media campaign involving bloggers and influencers in the fashion industry.