By Jon Lopera
Mobile games becoming films – a new phenomenon
Ok it’s not recognised yet and I’m officially coining the phrase, but games turned into films (gilms) is big business for Hollywood these days. After all, there are plenty of blockbuster hits that have been made into videogames so it’s only fair we see it in reverse.
Admittedly I can’t think of one gilm that I genuinely rated highly but earlier attempts like Street Fighter (1994) and Super Mario Bros. (1993), though pretty darn awful, helped pave the way to for an industry that’s taken more than 20 years to mould into real box office contenders.
The growth of our industry is such that in an earlier blog post Exciting Times For Mobile Marketing On TV I touch on the seriousness of mobile advertising on TV in order to be widely noticed and somewhat successful in the marketing of your product. Other, perhaps more bolder, companies however are happy to push these limits.
One studio who has taken such vital steps is Rovio. The mobile games giant may not be a filmmaking veteran but their bold attempts to push the barriers of success means their brand awareness and even profits have benefitted massively despite a low Metacritic score of The Angry Birds Movie. For a company that supposedly lacks in film experience, they certainly make up for it in quality of entertainment and business acumen. The rest can follow in time.
I’ve been lucky enough to work with some amazing companies, great people across entertainment and business savvy professionals who’ve all dealt their fair share of ideas and creativity over the years. One thing’s for certain though, you can’t have one without the other and in the gilm game I only hope that we’ll be seeing more exciting projects like Assasin’s Creed (2016) and, despite the task of turning the impossibly complicated story into a screenplay, Metal Gear Solid whose release date is yet to be announced. Watch this space and in the meantime, I’ll leave you with a little list of gilms we can look forward to. Happy gilming, gamers.
Ratchet & Clank: Planned Release Date: April 29, 2016
Resident Evil: The Final Chapter: Source: Warner Roadshow Studios. Planned Release Date: September 2, 2016
Assassin’s Creed: Planned Release Date: December 21, 2016
Sly Cooper: Planned Release Date: 2016
Tomb Raider: Source: Square Enix. Planned Release Date: 2017
Splinter Cell: Source: Ubisoft. Planned Release Date: 2017
Metal Gear Solid: Source: Konami. Planned Release Date: TBA
Shadow of the Colossus. Source: Team Ico. Planned Release Date: TBA
Dead Island: Source: Techland. Planned Release Date: TBA