Case study: Technology Blueprint Ltd.
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The brief
Dimoso was originally brought in to deliver the PR for TBL’s groundbreaking end-to-end lettings app, Rentr. Our brief was to boost its usage with landlords and members of the public through a combination of B2B and mainstream press hits. We have since been appointed as the PR agency for Rentr’s owning company, TBL; a leading Property Technology consultancy. The brief consisted of growing the profile of TBL’s suite of products amongst industry and mainstream audiences, and positioning the TBL Directors as thought leaders in the property and technology sectors. |
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What we did
To secure the best possible coverage for Rentr, we developed messaging and positioning around its value for tenants and landlords as an efficient, money saving tool. We delivered a number of top-tier hits to grow Rentr’s takeup in the b2c space, including Metro and Marie Claire. Through Dimoso’s bespoke buddy program, we subsequently highlighted the expertise of TBL’s Directors in their respective business areas with a view to future thought leadership pieces and bylines in key industry titles such as The Negotiator and Landlord Today. We then implemented a media strategy which combined regular property and technology coverage with agile newsjacking of the national news.
To secure the best possible coverage for Rentr, we developed messaging and positioning around its value for tenants and landlords as an efficient, money saving tool. We delivered a number of top-tier hits to grow Rentr’s takeup in the b2c space, including Metro and Marie Claire. Through Dimoso’s bespoke buddy program, we subsequently highlighted the expertise of TBL’s Directors in their respective business areas with a view to future thought leadership pieces and bylines in key industry titles such as The Negotiator and Landlord Today. We then implemented a media strategy which combined regular property and technology coverage with agile newsjacking of the national news.
The results
Public awareness of Rentr has increased to the point that the co-founders are approached by the national press for expert comment on money saving and tenant rights stories. Hundreds of landlords have listed their properties on the app and there have been thousands of smartphone app downloads. Bylines and opinion pieces by TBL’s directors regularly appear in the property and technology press and they are leading voices at industry roundtables and events, leading to opportunities for business growth. We have also secured a number of industry broadcast opportunities such as the Estates Gazette specialist PropTech podcast and The PropTech Podcast hosted by Eddie Holmes and James Dearsley.
Public awareness of Rentr has increased to the point that the co-founders are approached by the national press for expert comment on money saving and tenant rights stories. Hundreds of landlords have listed their properties on the app and there have been thousands of smartphone app downloads. Bylines and opinion pieces by TBL’s directors regularly appear in the property and technology press and they are leading voices at industry roundtables and events, leading to opportunities for business growth. We have also secured a number of industry broadcast opportunities such as the Estates Gazette specialist PropTech podcast and The PropTech Podcast hosted by Eddie Holmes and James Dearsley.